When people come across your personal blog and are trying to decide whether or not they want to make your daily life a daily part of theirs, your “About” page is often the first place they look for more information. While it’s never going to be the most visited page on your site, when it comes to turning visitors into readers, your “About” page is very important.
Personal blogs are often introspective but if there is only one page on your site written specifically for your jasminlive audience, I think it should be this one.So how do you write an “About” page?
The Good Advice
In How to Write the Perfect ‘About’ Page (by Numbers), Skellie points out that although many “About” pages are the digital equivalent of the author bios found on a book jacket, the “selling text” on a book jacket also contains a blurb and the priorities are clear…
The blurb should always come first. Then, the bio.
1. What does your site have to offer?
2. Who is it written for?
3. What are the benefits?
The Difficulty With This Advice
If you’re anything like me, you might baulk at the idea of defining your audience and unless you have some megalomaniacal tendencies, you might draw a blank when it comes to perceiving any Jasminelive benefits for those reading.I’m joking about the megalomaniacal tendencies, of course. Some people are naturally skilled at selling themselves and some people have learned those skills the hard way. I think the majority of personal bloggers, however, are fairly humble about what they do and find it difficult to assess the value of what they labour to create. But humility isn’t always a virtue. Most people don’t like a braggart and we try to avoid seeming like one, even to ourselves. We talk down our commitment, our achievement, our talent. Because it’s the polite thing to do.
It’s Still Good Advice
If you are stuck at the idea of “selling” yourself and your blog, step back and look at it from the other side of the glass: This advice is polite.If you’re introverted like me, your focus is most often turned inward. When writing your “About” page, however, you need to switch gears and focus on your readers.
Because your “About” page is actually all about them.
The line between us and our blogs is pretty fuzzy so separating our “blurbs” from our “bios” in the linear way described above is problematic. What I’ve written above is mostly live jasmin philosophy and I’m not entirely sure how we should put it into practice. If anyone would like to volunteer their “About” page for dissection by the community here so that we can workshop it together, let me know in the comments or via my contact form. I think it could be a really useful exercise.
In the meantime… Whose “About” page do you love, and what makes it work? Do you love your own and, if not, what don’t you like about it? [A Note for Blogger Users: Obviously Blogger doesn’t have the ability to create static jasmin live pages but you can still create a psuedo page by writing an “About” post, backdating it so that it doesn’t display on your front page and then linking to it from a text widget in your sidebar.]